…to surprise him. And more importantly, I write to him because I have an authentic connection to Don. In a way, all my readers are Don, no matter their identity. I care about them. I welcome them. Our relationship is intimate and personal, just like good writing should be.
Brilliant article, John! Succinct, direct and actionable - inspirational writing that I'll be bookmarking for future referral! Admire the research and thinking that's gone into writing this!
Nir Eyal’s excellent “Hooked” revitalised how I look at my readership and pushed me to provide more frequent and valuable content. I list 5 ways we can tap into the psychological prowess of social media to help us write more frequently and evangelize our readers.
I reckon it makes a perfect companion piece for your awesome writing and would really appreciate if you could take the time to read it and feedback!