Brilliant article, Tom! Succinct, direct and actionable - inspirational writing that I'll be bookmarking for future referral! Admire the research and thinking that's gone into writing this!
Nir Eyal’s excellent “Hooked” revitalised how I look at my readership and pushed me to provide more frequent and valuable content. I list 5 ways we can tap into the psychological prowess of social media to help us write more frequently and evangelize our readers.
I reckon it makes a perfect companion piece for your awesome writing and would really appreciate if you could take the time to read it and feedback!