Crisp writing and excellent points, Malky!
Bookmarking this for future referral as there's lots to soak in!
Appreciate the directness and simplicity of your advice.
IMO, two truths about food that we now know beyond any doubt:Everything we eat is getting blander and flavour technology is getting phenomenally better.
The forensic analysis of our food choices in "The Dorito Effect" is superb. A scientific argument that convinced me to eat better.
I'd really appreciate if you can spare the time to read my analysis of the book, I think it makes a perfect companion article to your excellent writing!