Punchy writing, Fredrick! Really appreciate the eloquence and directness of your writing! Thanks for this primer and the excellent research. Bookmarking this for future referral!

Two truths about food that we now know beyond any doubt:Everything we eat is getting blander and flavour technology is getting phenomenally better.Mark Schatzker’s eye-opening, forensic analysis of our food choices in "The Dorito Effect" is unputdownable.A no-holds-barred, unflinching, scientific argument that convinced me to eat better.

I'd really appreciate if you can spare the time to read my analysis of the book, I think it makes a perfect science-backed companion article to your excellent writing!

https://medium.com/illumination/feed-me-flavour-7953142c4511

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