In fragmented societies, groups have a narrower set of defining characteristics, and beliefs can be sorted into corresponding groups; however, individuals can hold diverse, group-spanning beliefs. These societies also contain diverse individual identities and perspectives — however, as group iden…
BCG Henderson Institute
Wow Martin- you have written this with palpable zest! Electric, succinct, direct writing. Thanks so much, a pleasure to read.
My take on why we think like we do is based on the takeaways from Jonathan Haidt's excellent book - The Righteous Mind. It goes someway in explaining why we are so tribalistic. We are essentially intuition-driven information processors, constantly scanning the world around us, morally interpreting information and colouring narratives with our unique worldview. We readily allow intuition to lead us and then use our rationality to come up with evidence to support our beliefs - the absolute arse-backward way it should be. Our reasoning seeks justification, not the truth. i.e. it’s more like a politician looking for votes as opposed to scientists looking for truth.
I'd really appreciate if you could read my article and feedback - the parallels between your take for WHY we are so polarized and partisan and HOW our brains are literally wired to be this way according to Haidt, are uncanny.